Did you know that for every $1 spent on email marketing, the average return on investment is $38-$44? Email is the only channel generating such a high return, but the key is knowing how to execute an effective email program that not only builds a loyal following, but also one that consistently delivers value to its email subscribers at the right time.

89% of marketers say that email is their primary channel for lead generation. (Source: Mailgen)

Email is 40 times more effective at acquiring new customers than Facebook or Twitter. – McKinsey

You are 6x more likely to get a click-through from an email campaign than you are from a tweet.- Campaign Monitor

The average order value of an email is at least three times higher than that of social media. – McKinsey

57% of email subscribers spend 10-60 minutes browsing marketing emails during the week. – ChoozOn

Email subscribers are 3x more likely to share your content via social media than visitors from other sources. (Source: QuickSprout)

Emails with social sharing buttons see a 158% increase in click through rates. (Source: Nonprofit Hub)