CREATE A LONG LASTING, LOVING RELATIONSHIP WITH YOUR CUSTOMERS

DISCOVER 

Wow! What a great looking opt-in box, I mean free perks and incentives, I mean opt-in box! They can’t take their eyes off you and how attractive you are. They’re ready to learn more. Time to sign them up!

MEET

Here it goes, first impressions are everything. Send them your welcome message thanking them for taking the time to meet you and introduce them to all the amazing things you have to offer. It’s time to put your best foot forward (you know, while you have all their undivided attention!)

TALK 

Still interested? Yes they are! The first couple of emails go out and they haven’t unsubscribed yet. Don’t worry, they will come back for more if you keep engaging them in relevant conversations about your brand and all you have to offer.

THE SECOND DATE

Now it’s time to start figuring out what they really like — you know, their hobbies, interests & what they do in their free time. You give a little, you get a little back and the relationship continues to grow.

DEEP CONVERSATION

By now you know their likes and dislikes and customize your communication to their specific preferences, which is exactly what you continue to do to make them happy. Who wants to be in a relationship that isn’t mutually beneficial?

COMMIT

Wow, where did the time go! A genuine relationship has developed, but what happens next? Is it time to get down on one knee and commit long term and convert? Go ahead and help them make the commitment. It will be worth having them around in the end.

UNCONDITIONAL LOVE

Every relationship needs room to grow, including positive reinforcement along the way. Don’t leave your conversion behind if they stop halfway; always bring them back and let them know you still care about them.