Acquire Customers and Grow Your List

Are your opt-in boxes lurking in the depths below the fold? It’s time to capture new users more efficiently through creatively designed and strategically placed opt-in boxes that are visible to guests visiting your site.

Engage Your Fans

First impressions are everything. New subscribers will decide whether to engage with you immediately or not once you’ve sent your first email. Keeping your subscribers engaged with customized content and incentives during the entire email lifecycle is key.

Optimize Design

Sharing is caring (don’t forget your social buttons) and so is easy navigation. Make sure your email templates mirror your website, with simple design that promotes concise, teased content and images.

Customized Targeted Content 

Be different, be innovative, be catchy. Before you write a new subject line or craft copy, think — why would someone want to spend time reading another email filling up their inbox? Make sure you are sending relevant information to your subscribes by capturing their preferences and targeting them appropriately so they don’t unsubscribe or mark your emails as spam.

Utilize Cross-Channel Promotion

Your potential new subscribers are everywhere on the web, including their favorite social networking sites and most importantly on their phones. Are you? the more integration and cross-channel promotion you can do to target new customers and keep your current ones engaged, the greater your opportunity to reach more people, grow your database and maintain engagement.

Monitor Deliverability and Analytics

Email analytics tell a thorough story of how subscribers are interacting with your emails; however, they mean nothing if your emails aren’t landing in the inbox. Consistently monitoring your analytics, plus your inbox deliverability is the first step in determining the overall performance of your email program.