At a time when inboxes are inundated with a constant stream of messages that may not be relevant, it is more important than ever for email campaigns to catch consumer attention through catchy subject lines, urgency & unique offers that can only be access through the email channel.

Emails with personalized subject lines are 26% more likely to be opened. –Campaign Monitor

Personalized emails deliver 6x higher transaction rates.  –Experian

53% of marketers say ongoing, personalized communication with existing customers results in moderate to significant revenue impact. – DemandGen